With guidance and mentorship from powerhouse investors Emma Grede and Ashley Graham, ambitious female entrepreneurs develop their side hustles in the hopes of quitting their day jobs to pursue their dream careers full time. These founders vie for the chance to build multi-million dollar companies while juggling the demands of their personal lives and day jobs.
Seasons & Episode
Investors Emma Grede and Ashley Graham invite a group of women entrepreneurs to pitch their side hustles; with mentorship and an investment on the line, the entrepreneurs battle over which founder they want to work with to build their business.
Emma Grede and Ashley Graham dig deeper into the hustlers' businesses and set up benchmarks for founders to hit on their journeys; Ashley and Emma make shocking discoveries that lead them to question their commitment to mentorship for some.
Tasked with hitting the streets to learn about their brands through others' eyes, some of the mentees impress their mentors with their progress while others begin to crack; an investor no longer sees potential success in her hustler.
With the final pitches around the corner, Ashley and Emma challenge the women to host a marketing event to promote their businesses and themselves; some of them exceed their mentor's expectations, while others miss the mark.
After weeks of hard work, the hustlers present their final pitches in hopes of proving to their mentors that they're ready to take their businesses to the next level; some hustlers will go home empty handed while others will secure investments.
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