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Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
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24×36
A documentary exploring the birth, death and resurrection of illustrated movie poster art. Through interviews with a number of key art personalities from the 70s and 80s, as well as many modern, alternative poster artists, “Twenty-Four by Thirty-Six” aims to answer the question: What happened to the illustrated movie poster? Where did it disappear to, and why? In the mid 2000s, filling the void left behind by Hollywood’s abandonment of illustrated movie posters, independent artists and galleries began selling limited edition, screenprinted posters — a movement that has quickly exploded into a booming industry with prints selling out online in seconds, inspiring Hollywood studios to take notice of illustration in movie posters once more.
The Atomic Cafe
A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.
The Persuaders
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Hollywood at Last!
Dedicated Dutch graphic designer Piet Schreuders visits Los Angeles to investigate all kinds of typeface as used in title-credits for movies and TV-series, letters on billboards, shop-windows or street-signs, the banner-headlines of The Los Angeles Times, and climbs finally to the giant letters of the HOLLYWOOD-sign. In the meantime he discovers, to his great satisfaction, the location and stairs where Stan Laurel and Oliver Hardy shot their movie 'The Musicbox', by combining street-signs, partially shown on still-pictures of this movie: "…MONTE" and "…ENDOME", which turn out to be found on the street corner of Del Monte and Vendome in Culver City. This documentary is bluntly intercut with commercials, a phenomenon not yet known in the Netherlands in 1979. (Theo Uittenbogaard)
The Codes of Gender
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
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